Real Estate SEO Copywriting – 38HopeStreet.com

Task The Bokka Group tapped us to develop content that is very difficult for most website writers - blend descriptive prose with search engine optimization (SEO). Below is an example from the website. The client was thoroughly impressed.




Description

It’s a lazy Saturday morning in Connecticut…

…and you’re leisurely sipping coffee and reading the paper on the porch of your beautiful Niantic beach house, watching neighbors stroll past on their way to the beach . The sun is warm, the breeze is cool and the sound of crashing wave and laughing seagulls fills the air.  This is the town home you’ve always dreamt of, a place where family and friends can put their feet up – or stick their toes in the sand.

This is Connecticut real estate and, even better, its in Niantic.

“I think I’ll have breakfast on the beach, again.”

Down the stairs of your seaside condo and just two blocks to the boardwalk, it’s a beautiful walk past meticulously manicured properties and gorgeous beachfront homes. Everyone’s out on a day like this. And so you stop and say hi and chat to friends and fellow property owners. You like the small rituals of social life in this town. Not formal, just friendly. There’s an unstated sense of connectedness. Your destination: the café on the beach for a cup of coffee and toasted bagel.

“This is the life.” you say to yourself – with a Cheshire grin

You can hardly believe that you own a little piece of real estate in paradise. But here you are, living in the center of the quaint little town of Niantic, Connecticut, bordered by a beautiful pond, good neighbors and, of course, the majestic Atlantic ocean. For the umpteenth time today, you’re aware of just how much you like it here. It doesn’t get much better than this, you say to yourself. Gazing out across the water, you think this is how life ought to be. And you feel . . . lucky.

38 Hope Street ­– luxury real estate in the heart of Niantic, CT

• Low-maintenance flats, townhomes and condos near the beach
• Located near downtown Niantic and the boardwalk
• Nestled between Dodge Pond and Long Island Sound beachfront.
• Easy walking distance to shops, restaurants and the oceanfront
• Featuring One- and two-bedroom beach homes
• Dedicated to smart, eco-friendly growth and natural resource protection
• Only two blocks to Niantic Center School
• Direct access to New York City and Boston via I-95

Download the Features Sheet on these Niantic townhouses