LEVI'S is an international clothing company

Task To write humorous radio spots that coincide with their current back-to-school and branding campaigns
Copy TagTeam Creative Advertising Agency
Description

WALLET: Hey, you up there!


GUY: Huh?


WALLET: Back here, it's your wallet.



GUY: Wha...?


WALLET: Do you ever notice anything strange about me?


GUY: Only that you're talking?


WALLET: No, I mean that I'm always flat. Like no money.


GUY: Yeah, I did notice that.


WALLET: Hey man, I know your financials, you get money from work and your parents. It's not like you're making house payments or anything. Where does it all go?



GUY: I dunno.


WALLET: Your jeans, man. You see that guy over there by the lockers with all those babes hanging off him?


GUY: Yeah.


WALLET: Wearing the same Levi's Wide Leg SilverTab Jeans that you are, only he got his at JCPenny?


GUY: What's he got that I don't?


WALLET: Money, honey. He doesn't spend it at high-priced jean stores. He uses it for things a little more "worth while". Plus, JCPenny gives him the largest selection of Levi's jeans, shorts and shirts anywhere. And as you can see, he knows the value of "choices".



GUY: Money. So that's where it's at.


WALLET: That, and a little personality.


GUY: Thanks, man. Any other advice?


WALLET: Yeah, uh, work on your personality.


TAG: Levi's Silver Tab Jeans. When you're comfortable with who you are, be comfortable with what you wear.