| Search Engine Marketing and Promotional Advertising – Facebook, Southwest Airlines, Coca Cola |
To develop a cross promotional website between Southwest Airlines and Coca-Cola (Full Throttle Fury energy drink) that would reside as a sitelet on the Facebook.com website. This promotion targeted the college crowd and invited them to upload photos showing how they "Live life full throttle" and enter a sweepstakes for a chance to win Southwest Airlines tickets and a case of Full Throttle Fury. The promotion was a huge success and helped launch the Full Throttle Fury brand into the marketplace.
1 page with promotional flash banners for Southwest Airlines and Full Throttle Fury.