Modern Furniture Advertising Copywriting and Public Relations – Quroum

Task This was a PR piece we wrote for Oxygen Fans and Quorum International who are world-renowned designers of progressive light fixtures. The copy was mailed to past and potential client and was featured in Wallpaper, a magazine for interior designers.
Description

SHORT VERSION
Much like its namesake, the Jellyfish is an invertebrate, foregoing the typical down rod for a revolutionary cable system. This new genre of ceiling fan features highly polished chrome detailing, transparent tentacles and a translucent glass body (available in clear, ruby red and cobalt blue) that allows it to blend in with any décor. The Jellyfish comes with the new GU10 halogen bulb and a hand-held control that can also be mounted to the wall, making remote operation a breeze. First spotted in Ft. Worth, Texas, this new species was found floating around the mind of Aaron Johnson, Creative Director at Oxygen.

MEDIUM VERSION
Aaron Johnson, the renowned Creative Director at Oxygen in Ft. Worth, Texas, has started a revolution in ceiling fans. His new creation, the Jellyfish was designed with both form and function in mind. Like its namesake, this ceiling fan is also an invertebrate, foregoing the typical down rod for a revolutionary cable system infinitely adjustable from 6 to 72 inches. Brandishing clear blades, a translucent glass body and a discreet cable system, the fan is both unobtrusive and mesmerizing - a hovering design element waiting patiently to be discovered by the wandering eye. Add a Burmese Ruby Red or Caribbean Cobalt Blue body, and watch waves of color bounce off its polished chrome.

While this ingenious fan is undeniably stunning and sleek, it also harbors plenty of functionality. The 56-inch blades are ultra wide with two angles of pitch and have the power to move large volumes of air on demand. At the center of the Jellyfish is a GU10 halogen bulb chosen specifically for its remarkable color rendition and superior illumination. Both the light and the fan are adjustable via a hand-held control that can also be mounted to the wall, making remote operation a breeze.

The Jellyfish began shipping January, 2002. For more information, visit www.jellyfishfan.com

LONG VERSION
Aaron Johnson, the renowned Creative Director at Oxygen in Ft. Worth, Texas, has started a revolution in ceiling fans. His newest creation, the Jellyfish was designed with both form and function in mind. Like its namesake, this ceiling fan is also an invertebrate, foregoing the typical down rod for a revolutionary cable system. This expertly engineered suspension is the first of its kind and is infinitely adjustable from 6 to 72 inches, making it functional for both high and low ceilings. The fan’s glass body is mouth-blown in the style of Murano, and comes standard in Clear, aiding its unassuming nature. The Jellyfish has three large tentacles, but despite their massive size, their transparent color makes them almost as invisible as the air in which they tread. Add to that a translucent glass body and the fan is both unobtrusive and mesmerizing - a hovering design element waiting patiently to be discovered by the wandering eye. For a more vibrant look, choose the Burmese Ruby Red or Caribbean Cobalt Blue body, and the Jellyfish bounces waves of color off its highly polished chrome blade mounts and motor casing. The effect is what one would imagine if the Northern Lights came in contact with a large puddle of liquid mercury.

While this ingenious fan is undeniably stunning and sleek, it also harbors plenty of functionality. The 56-inch blades are ultra-wide with two angles of pitch and have the power to move volumes of air on demand. At the center of the Jellyfish is a GU10 halogen bulb chosen specifically for its remarkable color rendition and superior illumination. Both the light and the fan are adjustable via a hand-held control that can also be mounted to the wall, making remote operation a breeze. The Jellyfish begins shipping January, 2002.

But the Jellyfish is not the only thing swimming around the mind of Aaron Johnson lately. He has designed many products including work for Nambe’, Cristal, Disney Studios and Quorum International, sister company to Oxygen. Johnson was recently featured in publications including Builder, Design Journal and has appeared on CNN.com. For more information on the Jellyfish Fan or it illustrious creator, visit www.jellyfishfan.com.