Home
Advertising
Clients
Account Experience
Copywriting
Public Relations
Graphic Design
Web Design
SEO
Audio/Video
Printing Services
Media Planning
Creative Brief
Strategic Partners
Contact

The TagTeam Advertising Creative Brief
The Creative Brief points the way, keeps us on track, and enables us to defend the creative product. The more details we know about your company, product, and target audience, the more effective our efforts. If you have questions or need help filling this out, please call Jay Lohmann @ 214.679.9673

A very abbreviated Creative Brief

          ·  What are your overall marketing objects?
          ·  What is the assignment?
          ·  What is the budget?
          ·  What is the deadline?
          ·  Who is the target audience? / What is the desired
             tone?
          ·  What is the problem that the advertising must
             solve?
          ·  What is the current consumer perception?
          ·  What is the desired consumer perception?
          ·  What is the promise?
          ·  What is the “Call to action?” / What do we want the
             consumer to do?
          ·  What are the key points? / What reasons support
             your position?
          ·  Which media are involved? (Radio, TV, print, Web,
             etc.)
          ·  What are the restrictions? / What are the legal and
             logo requirements?
          ·  Do you have any research materials we can review?

Portfolio   
Websites   
Flash   
Widgets   
Entertainment   
Military   
Education   
Real Estate   
Financial   
Food/Beverage   
Freelance Copywriting   
Hotel/Travel   
Technology   
Sports/Fitness   
Communications   
Fashion   
Health/Beauty   
Children   
Medical   
Radio   
TV   
Pro Bono   
Press Releases