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Mary Lee Broder - Vice President of Marketing-at-large Mary Lee Broder graduated Emory University with a BA in Psychology, and the Northwestern University’s Kellogg Graduate School of Management with an MBA in Marketing and Finance. She began her career at Saatchi and Saatchi Advertising in 1985 where she worked on a wide variety of packaged goods and service accounts including L’Eggs pantyhose, Life Savers and Northwest Airlines. She was responsible for the planning and implementation of the award winning $20 million transpacific advertising and marketing campaign for Northwest Airlines. In addition, she was an integral part of NWA's strategic planning process. Following a move to Dallas in 1990, she developed promotions and strategic marketing partnerships designed to build brand trial and retention for Embassy Suites Hotels. Mary Lee worked as a freelance marketing consultant for 15 years, prior to joining Tagteam in 2008. Her expertise is in developing integrated marketing programs, including branding, advertising, promotions, online and incentive components, for clients in a wide range of industries including retail, healthcare, hospitality, finance, internet and travel. National and local clients have included JC Penney, Home Depot, Provista, Bennigans, Long John Silver's, Texas Capital Bancshares, Hertz/Neverlost and Greyhound. |
