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FASHIONS
Client:	LEVI'S Levi's is an international clothing company
Task:	To write humorous radio spots that coincide with their current back-to-school and branding campaigns
Title:	ALL OF US :30
V.O. 1: I am not an athlete. V.O. 2: I am not a gang banger. V.O. 3: I am not a Web head. V.O. 4: I am not a poser. V.O. 5: I am not an honor student. V.O. 6: I am not a failure. V.O. 7: I am not a Christian. V.O. 8: I am not a racist. V.O. 9: I am not politically correct. V.O. 10: I am not a conservative. V.O. 11: I am not an extremist. V.O. 5: But we are all.. V.O. 3: everyone... V.O. 8: all of us... All V.O's: Levi's Silver Tab Jeans. ANNCR: 15 sec. for JCPenny
Tagline:	Levi's Silver Tab Jeans. When you're comfortable with who you are, be comfortable with what you wear.

WALLET: Hey, you up there! GUY: Huh? WALLET: Back here, it's your wallet. GUY: Wha...? WALLET: Do you ever notice anything strange about me? GUY: Only that you're talking? WALLET: No, I mean that I'm always flat. Like no money. GUY: Yeah, I did notice that. WALLET: Hey man, I know your financials, you get money from work and your parents. It's not like you're making house payments or anything. Where does it all go? GUY: I dunno. WALLET: Your jeans, man. You see that guy over there by the lockers with all those babes hanging off him? GUY: Yeah. WALLET: Wearing the same Levi's Wide Leg SilverTab Jeans that you are, only he got his at JCPenny? GUY: What's he got that I don't? WALLET: Money, honey. He doesn't spend it at high-priced jean stores. He uses it for things a little more "worth while". Plus, JCPenny gives him the largest selection of Levi's jeans, shorts and shirts anywhere. And as you can see, he knows the value of "choices". GUY: Money. So that's where it's at. WALLET: That, and a little personality. GUY: Thanks, man. Any other advice? WALLET: Yeah, uh, work on your personality. ANNCR: JCPenny 15 sec. TAG: Levi's Silver Tab Jeans. When you're comfortable with who you are, be comfortable with what you wear.

Title:	LOCKERS :45
SFX: Sound of lockers slamming and Voices of guys off in background VO 1: Pssst. Hey you, in the locker next to me. You're a pair of those Wide Leg Levi's Silver Tab jeans just like me, aren't you? VO 2: Fresh off the shelf, brother! VO 1: Yeah, me too. But you're th fifth pair of Silver Tab Jeans he's worn this week. What gives? VO 2: I assume that you didn't come from JC Penny? VO 1: JC Penny? I wouldn't step leg into a JC Penny. I come from a high- priced specialty store. VO 2: My point exactly. Are we not the same high fashion, top quality Levi's Silver Tab Jeans cut from the same cloth? VO 1: Well, yeah. VO 2: The only difference being price? VO 1: Un huh. VO 2: Which means that by shopping at JC Penny, not only did my owner have money left over to more Levi's Silver Tab Jeans, but he also had a larger selection to choose from. ANNCR: JCPenny 15 sec. VO 1: So what does he do when some one asks where he got you. VO 2: He lies. TAG: Levi's Silver Tab Jeans. When you're comfortable with who you are, be comfortable with what you wear. Copy: TagTeam Creative
Tagline:	Levi's Silver Tab Jeans. When you're comfortable with who you are, be comfortable with what you wear.
Copy:	TagTeam Creative


Client:	Ariat Boots Ariat Boots is a well-known maker of equestrian riding boots
Task:	Branding campaign to increase market share
Title:	Cowboy attitude :40/20
MAN: (VOice of early 30s guy.) Welcome to Boot Shack. Lookin' for some new boots? CST: Yeah. It's time. MAN: Anything in particular? CST: I dunno. Let's try those... in the red box. MAN: Uhh, OK. CST: Uh, no man, These aren't me. MAN: Yeah, that's kinda what I figured. Here, try these. CST: Ariat? MAN: Yea, The Ariat Pro Series. Great boots. I think they might be a little more what you had in mind. MAN: (Abruptly) Hey dude, you OK? CST: (EUPHORIC/ORGASMIC LIKE) UH, YEAH. (pause) (still dazed), gimme' the other one. ANCR: The Hexcel Proseries from Ariat.(add tagline) ANCR: 20 sec.

Title:	Riot :50/10
SFX: A herd of cattle "Moo-hooing." A few light COW bells clanging in the background. CALF: (somewhat frightened) Daddy? Why is that group of COWs crying? COW: (somber) They're going on a little trip, son. They're going to the Justin boot factory. CALF: (scared) Is that where we're going? Are we going to end up a pair of old boots, too? COW1: (reassuringly) Shhhhhh. No, son. I would never let that happen to you. I love you too much. (now excitedly) We're going to the ARIAT boot factory where you're going to be made into the finest, most comfortable pair of boots on the market. COW2: (from a distance) ARIAT boot factory!? HEY! Those COWs over there are going to be ARIAT BOOTS! SFX: The news spreads through the crowd and the "moos" start getting louder. The "Ariat" name can be heard being mumbled as the info is passed on. Various sounds of commotion as the "other" herd begins to push their way into the Ariat line. SFX: The moos get louder, more sounds of cattle pushing and shoving. COW3: MOOOOVE OOOVER!! COW4: STOP PUSHING, YOU'LL GET YOUR TURN! COW5: HEY! LET GO MY UDDER!! COW6: GET OUTTA MY WAY! SFX: Sound of a COW getting hit over the head with a COW bell. COW3: OWWWW!!!!!! COW2: YEEEHHHHAWW! HIT ME ON THE HEAD AND TAN MY HIDE! I'M GONNA BE A PAIR OF THEM ARIAT BOOTS! SFX: Mooing and commotion grows. Sounds of hooves and VOices in a mad rush for the slaughter house. COW3: AHHHH! STAMPEDE!! CALF: DADDY!!!!! ANCR: 10 sec. VO: ARIAT BOOTS. Get'em now and aVOid the rush.

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