|
FOOD/BEVERAGE |
| Client: |
Sierra
Mist/Survivor |
| URL: |
http://www.sierramist.com
(Click on Cast-off Exclusive.) |
| Task: |
Sierra Mist is
the main sponsor of the TV hit show Survivor. This
particular promotion sends the Cast-offs around the nation
to various public events where you can meet your favorite
personalities face-to-face. My task was to write the bios
for the cast-offs with direct access. |
| Size: |
5 pages |
| Live:
|
2002 |
| Copy:
|
TagTeam Creative |
| Design:
|
Tribal ddb |
|
 |
| Client: |
Hershey’s
Milk (Xpose the Code) |
| URL: |
http://www.hersheysmilk.com
(Click on Cast-off Exclusive.) |
| Task: |
Hershey’s Milk
is a big sponsor of the X-Games. This banner campaign was to
promote Hershey’s Xpose the Code game. The winner got the
opportunity to ride the slopes and “get schooled” for a day
by Olympic snow-boarder BOB SMITH, the guy who had his liver
taken out three months prior to the 2002 Winter Games and
still earned a bronze.
http://www.hersheysmilk.com (click on Xpose the
Code) |
| Size: |
1 page and
banner campaign |
| Live:
|
2002 |
| Copy:
|
TagTeam Creative |
| Design:
|
Tribal ddb |
|
|
| Client: |
Shiner Beer
Shiner Beer is a nationally distributed beer. |
| URL: |
http://www.shiner.com |
| Task: |
To research the
various products of Shiner beer and create original website
content for information, entertainment, and sales. |
| Size: |
Around 75 pages. |
| Live:
|
1997 |
| Copy:
|
TagTeam Creative |
| Design:
|
Sibley-Peteet
Design |
|
 |
| Client: |
Dr. Pepper |
| Task: |
Dr Pepper put on
a fun promotion during the 2001 Big 12 Championship. The
contest gave one lucky winner the opportunity to kick a
field goal at halftime for $1,000,000. This folder was
mailed to distributors and ultimately handed out to
participants. |
| Head: |
Some people have
to get past eleven angry men. You only have to get past the
butterflies. |
| Copy:
|
Various
promotional sheets |
|
 |
| Client: |
Integracolor |
| URL: |
http://www.hersheysmilk.com
(Click on Cast-off Exclusive.) |
| Task: |
Developed
creative materials for the third largest printing company in
America for their pitch to Coca-Cola. The effort helped the
company win several regional and national print jobs. |
| Head: |
SEE VIS |
| Copy:
|
Promotional |
|
 |
| Client: |
Breckenridge
Brewery |
| Task: |
Create a simple, low-budget campaign to
encourage patronage. |
| Head: |
Think Of Us As The Farmer's Market Of Fresh
Beer. |
| Copy:
|
Local contact information. |
| Concept,
copy, Art Direction::
|
WordGuy |
|
|
| Client: |
El Chico
El Chico is a national Mexican food chain. |
| Task: |
To write
humorous radio spots announcing their new menu additions. |
| Title: |
MEXICAN VARIETY
:60 |
SFX: Opens with sounds of
restaurant. Man/woman talking with heavy Mexican accents
MAN: Juanita, We need to talk.
WOMAN: What is it Jose?
MAN: We've been together a long time. And, well...
WOMAN: (worried) Well what, Jose?
MAN: A mans' got to have choices; A mans' got to have a
little variety.
WOMAN: (dejected) What do you mean variety? You want someone
else?
MAN: It's nothing personal, Juanita. It's not you. It's me.
I'm beginning to hunger for something a little different,
that's all.
WOMAN: (tearing up) Who is it, Jose? Who do you hunger for?
MAN: (meekly) I want..., (with confidence) El Chico.
WOMAN: Eeeeek! (regaining her composure) Jose! You want
another man?
MAN: No, woman! I want one of those new Presidente
Enchilada's from El Chico's Mexican restaurant. They have
California Wrap Carnitas stuffed with roast pork, pico de
gallo, and cascabel; Chicken and Mushroom enchiladas, Fajita
meat enchiladas, Enchiladas Verde, Stacked Enchiladas, and
the one I really crave, the new shrimp enchilada smothered
in their spicy tomatillo green chile sauce.
ANNCR: Looking for a little variety. Then come on down to El
Chico and savor one of our six new Presidente Enchiladas,
wrapped in our own hand-dipped tortillas and stuffed with
only the highest quality meats and produce for fifty years.
MAN: (chewing food) Mmmm, this new Shrimp Enchilada is so
good, Thanks for bringing me to El Chico, Honey.
WOMAN: (sternly) You just keep those "variety" thoughts to
food or else you'll be thinking shrimp.
MAN: Gulp. |
| Tagline: |
No One Knows
Tex-Mex Like El Chico. |
|
 |
| Client: |
El Chico
El Chico is a national Mexican food chain. |
| Task: |
To write
humorous radio spots announcing their new menu additions. |
| Title: |
DESCRIPTION :60 |
SFX: Background noise of
restaurant.
Waiter: May I take your order?
Customer: Yes. How are the enchiladas here?
Waiter: Excellent sir. You can choose from beef enchiladas,
chicken enchiladas, cheese enchiladas or the Chef's special
recipes: the chicken pollo blend, beef with carne, and the
ever tasty cheese con queso enchilada.
ANNCR: Looking for something a little different? Then try
the new Presidente Enchilada menu from El Chico's Mexican
restaurant. We're stuffing our hand-made tortillas with a
variety of delicious fillings like shrimp, fajita, chicken
and mushroom, juicy roast pork, and fresh vegetables; then
smothering each in a spicy tomatillo green chile sauce and
serve it piping hot to you.
Waiter: And then of course there's the enchilada wrapped in
ground corn...
ANNCR: So if you're looking for a little variety, come in to
El Chico's and try the new Presidente Enchilada menu.
Because no one knows fresh Tex-Mex like El Chico. |
|
|
| Client: |
El Chico
El Chico is a national Mexican food chain. |
| Task: |
To write
humorous radio spots announcing their new menu additions. |
| Title: |
VARIETY VILLAGE
:60 |
SFX: Background noise of
restaurant
Waiter: Welcome to Variety Village where we specialize in
every kind of food imaginable. What part of the world will
it be today?
Customer: I'm really craving Mexican food. What do you
recommend?
Waiter: That would be our very own special enchilada dinner
plate.
Customer: Sounds good. What comes with that?
Waiter: Our special enchilada.
Customer: One enchilada?
Waiter: (sheepishly) Yes sir, the whole enchilada.
Customer: That's it? What makes it so special?
Waiter: (proudly) Our meat blend.
Customer: Blend?
Waiter: Yes sir. A mix of the very finest cuts of scrap left
over from our processed beef, chicken, pork, etc...
Customer: Etc.?
Waiter: At Variety Village, we use the same ground meat for
the American hamburgers as we do for the Italian meatballs,
the Chinese egg rolls, and the Mexican enchiladas. It's a
wonderful marketing ploy.
ANNCR: Tired of restaurants that "specialize" in everything?
Then come to El Chico's Mexican Restaurant where the only
thing we specialize in is great Mexican food. For over fifty
years we've hand rolled our tortillas fresh everyday, and we
use only the highest quality meats, produce, herbs and
spices so that you can enjoy the very best Mexican food
possible.
Customer: (whispering) What exactly is.. Etc.?
(pause)
Waiter: (whispering) Emu. It's really good.
TAG: No One Knows Tex-Mex Like El Chico. |
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