Hyundai USA

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Automotive Content Development Case Study

Objective:  The Agency of Record for Hyundai USA asked us to assist in the relaunch of their client’s website. We were honored and humbled. Our objective was to develop the voice of the brand online and improve conversation rates through content design and development.

Solution: We designed and developed over 700 web pages of original content that was engaging, informational, and inspired visitors to click through multiple pages.

Results: Hyundai USA relaunched their web presence with content navigation that lead potential car buyers to local dealers.


Technology Startup Marketing Case Study:
Website Design, Development, Branding and Digital Marketing

OBJECTIVE: This client manages a cloud-based platform housing all your business technology. As an early-stage startup, the client company needed everything.

SOLUTION: We waded into weeks of market research and interviews, then translated the product and service benefits into layman language. We separated the client’s products/services into market verticals with a pitch for each vertical. Then we designed and created content and graphics for a website and printed sales materials. Every page was painstakingly optimized.

RESULTS: Within one week, the website leaped to the top of search engines, significantly improving their visibility to potential customers, vendors and resellers. Feedback was extremely positive, and statistical analysis showed a significant rise in visitor time-on-site page views and incoming sales calls.

Purina App Development

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Mobile Application (App) Development Case Study

Objective: Yahoo! and Purina Pet Food needed to increase online brand engagement with Internet-savvy pet owners.

Solution: We gave Purina one of the first database driven marketing widgets ever created.

The Purina Pet Weather Widget delivered current content as a speak bubble. Over 200 different humorous speak bubbles change content based on temperature and weather conditions. Users simply upload their pet’s picture to the desktop widget and the pet alerts them to changing weather conditions.

Results: The Pet Weather Widget was an instant success. Yahoo! users immediately gave it four-out-of-four stars and have download it nearly 45,000 times (From Yahoo!) since launch. Considering this widget lives on their desktop, this was an incredible win for Purina in terms of constant brand exposure and entertaining engagement. Apple developers also placed it at the top of their favorites list.