OBJECTIVE: This Dallas-based healthcare startup provides cutting-edge, regeneration therapies that repair tissue too damaged to heal on its own. The founder needed brand positioning, messaging, and awareness, then all startup content creation and dissemination.
SOLUTIONS: We translated a very technical, scientific, and medical process into terminology that any potential patient could understand. On a foundation of websites and landing page, we then built traditional and digital marketing campaigns that included keyword domains, search engine optimization, video production, PPC, retargeting, billboard advertising and more.
RESULTS: Just days after launch, the company was generating revenue. 14 months into the campaign:
32,000 visits from Page 1 rankings for hundreds of applicable terminology
Nearly 12,000 video views in the first year