Pepsi / Sierra Mist / Survivor

Cross Brand, Cross Channel Marketing Campaign

Objective: The Agency of Record needed an online promotional campaign for Sierra Mist, the main sponsor of the hit TV reality show “Survivor.”

Solution:  We send Survivor Cast-offs to public events around the nation, meeting fans face-to-face.

Results: The promotion engaged fans directly with Survivor players, resulting in a huge jump in ratings and increased in-store sales of Sierra Mist.

BLOCKBUSTER.COM ENTERTAINMENT

Digital Advertising Banner Case Study

Objective: Blockbuster Video wanted four banner ads for the front page of yahoo.com, to promote the launch of a new service and drive traffic from millions of Yahoo! visitors.  AND…they needed them in five days. What?!?!

Solution: Instead of typical static banner ads, we created a series of animated, 3-D ads that pulled the viewers eye from competing text and images. Snowballs shot into the room, popcorn popped off the screen, DVDs flew into mailboxes, etc.

Results: Our ad campaign set new highs for home page click-thru-rates, an impressive accomplishment for the little vendor from Dallas. More important, the campaign was highly profitable for both Blockbuster and Yahoo!, who then sent us more work.

CLEARVIEW STAFFING SOFTWARE

Healthcare Marketing Case Study:
Medical Technology Rebranding, Website Design and Development, Collateral Design

Objective: Clearview needed to attract investors. We jumped at this chance to revitalize an aging brand, clarify their brand message, and broaden their Internet presence.

Solution: Our own in-depth market research and industry interviews revealed confusion with Clearview’s multiple product and service offerings. We developed a strategy to clarify the client’s product and service offerings for each market vertical, then created four websites, each one completely search-engine optimized using best practices and fully integrated with supporting print collateral.

Results: Within one week, the websites soared to the top of search engines. Within months, Clearview Staffing Software was acquired by its largest competitor, API Healthcare.

Quintessence Family Office

Wealth Management Marketing Case Study:
ReBranding, Web Design, SEO & Print Design

OBJECTIVE: Our client is a socially conscious firm, Dallas-based private family office and wealth management startup that provides impeccable service to high net worth individuals and families. The firm asked us to rebrand the firm and develop all new digital and print media for the rebranding campaign.

SOLUTION: We positioned the client to clarify their strength as a asset manager for some of the wealthiest families in North Texas then designed a new logo and tagline that would appeal to a multi-generational, ultra-affluent target market. Once we clarified their brand, we created content that spoke to family decision-makers. The outcome was fully integrated print and digital media which spoke to their target market.

RESULTS: Within weeks the new branding campaign drove so much traffic that the client asked us to stand down until they caught up on the calls from potential clients!  Instead, we counseled them to staff up, which they did, and thus significantly increased assets under management within the first year. By the second year, they had attracted the attention of the largest Family Office in Dallas and were subsequently acquired.