Automotive Content Development Case Study
Objective: The Agency of Record for Hyundai USA asked us to assist in the relaunch of their client’s website. We were honored and humbled. Our objective was to develop the voice of the brand online and improve conversation rates through content design and development.
Solution: We designed and developed over 700 web pages of original content that was engaging, informational, and inspired visitors to click through multiple pages.
Results: Hyundai USA relaunched their web presence with content navigation that lead potential car buyers to local dealers.
SMU Cox School of Business
Higher Education Case Study:
Branded Voice and Website Content Development
OBJECTIVE: When the Agency of Record of one of the most prestigious universities in America asked us to assist, we hit the books. A flood of low- and mid-level managers was flowing into MBA programs as a way to gain competitive advantage. Our objective was to find out who these students were and what influenced them to chose an MBA program.
SOLUTION: After extensive research, we created original website content for informational and recruiting purposes.
RESULTS: Engaging content and strategic content navigation drove online visitors to click through multiple pages, increasing time-on-page, recruitment inquiries, and admissions to the Cox School of Business.
Wasserman Regenerative Medicine
Medical Startup Branding, Website Design, Development and Digital Marketing Case Study
OBJECTIVE: This Dallas-based healthcare startup provides cutting-edge, regeneration therapies that repair tissue too damaged to heal on its own. The founder needed brand positioning, messaging, and awareness, then all startup content creation and dissemination.
SOLUTIONS: We translated a very technical, scientific, and medical process into terminology that any potential patient could understand. On a foundation of websites and landing page, we then built traditional and digital marketing campaigns that included keyword domains, search engine optimization, video production, PPC, retargeting, billboard advertising and more.
RESULTS: Just days after launch, the company was generating revenue. 14 months into the campaign:
32,000 visits from Page 1 rankings for hundreds of applicable terminology
Nearly 12,000 video views in the first year