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Website Content Development Case Study

OBJECTIVE: SportClips is affiliated with NASCAR, INDY RACING LEAGUE, SPRINT CAR RACING, and is the “Official Haircutter” of several teams in the NBA, MLB, and NHL. We needed to leverage those relationships and lend their voice to the website content.

SOLUTION: Our market research was a lot of fun.  We defined a brand voice for a target market of enthusiastic male sports fans. Then, we created sports-themed copy to motivate them toward a full range of hair care services.

Hyundai USA

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Automotive Content Development Case Study

Objective:  The Agency of Record for Hyundai USA asked us to assist in the relaunch of their client’s website. We were honored and humbled. Our objective was to develop the voice of the brand online and improve conversation rates through content design and development.

Solution: We designed and developed over 700 web pages of original content that was engaging, informational, and inspired visitors to click through multiple pages.

Results: Hyundai USA relaunched their web presence with content navigation that lead potential car buyers to local dealers.

SMU Cox School

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SMU Cox School of Business

Higher Education Case Study:
Branded Voice and Website Content Development

OBJECTIVE: When the Agency of Record of one of the most prestigious universities in America asked us to assist, we hit the books. A flood of low- and mid-level managers was flowing into MBA programs as a way to gain competitive advantage. Our objective was to find out who these students were and what influenced them to chose an MBA program.

SOLUTION: After extensive research, we created original website content for informational and recruiting purposes.

RESULTS: Engaging content and strategic content navigation drove online visitors to click through multiple pages, increasing time-on-page, recruitment inquiries, and admissions to the Cox School of Business.

WRM Stem Cell Therapy

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Wasserman Regenerative Medicine

Medical Startup Branding, Website Design, Development and Digital Marketing Case Study

OBJECTIVE: This Dallas-based healthcare startup provides cutting-edge, regeneration therapies that repair tissue too damaged to heal on its own. The founder needed brand positioning, messaging, and awareness, then all startup content creation and dissemination.

SOLUTIONS: We translated a very technical, scientific, and medical process into terminology that any potential patient could understand. On a foundation of websites and landing page, we then built  traditional and digital marketing campaigns that included keyword domains, search engine optimization, video production, PPC, retargeting, billboard advertising and more.

RESULTS: Just days after launch, the company was generating revenue. 14 months into the campaign:
32,000 visits from Page 1 rankings for hundreds of applicable terminology

Nearly 12,000 video views in the first year


Technology Startup Marketing Case Study:
Website Design, Development, Branding and Digital Marketing

OBJECTIVE: This client manages a cloud-based platform housing all your business technology. As an early-stage startup, the client company needed everything.

SOLUTION: We waded into weeks of market research and interviews, then translated the product and service benefits into layman language. We separated the client’s products/services into market verticals with a pitch for each vertical. Then we designed and created content and graphics for a website and printed sales materials. Every page was painstakingly optimized.

RESULTS: Within one week, the website leaped to the top of search engines, significantly improving their visibility to potential customers, vendors and resellers. Feedback was extremely positive, and statistical analysis showed a significant rise in visitor time-on-site page views and incoming sales calls.