When Richards Group asked us to provide content development services for one of the fastest growing and most respected car companies in Japan, we were both honored and humbled. Our objective was to find out who these people where, where they came from and what influenced them to buy a car and develop voice of the brand online.


To research the history of Hyundai, all of its vehicle makes, models, options, services, finance programs, and more and create original website content that was engaging, informational, and directly them through the funnel process.


The deep dive into this target market enabled us to develop headlines, sub-heads and body copy for over 700 web pages that inspired visitors to click through multiple pages, increasing time on page, number of pages, total vehicle options and local car dealer information.