To create an online promotional campaign for Sierra Mist, the main sponsor of the hit TV show “Survivor.”


Working with the AOR, our creative team concepted an Internet promotion that would send the Survivor Cast-offs around the nation to various public events where fans of the reality TV show could meet their favorite personalities face-to-face. We were given direct access to each of the “Survivor” players to extract information and share ideas.


The collaboration and promotion to develop this gamification marketing campaign was instrumental in engaging the fans of the show directly with the players, resulting in a huge jump in ratings and increased in-store sales of Sierra Mist.