Market Research, Product Ideation, App Monitization, and User Interface
OBJECTIVE: Long before the Waze App, there was NeverLost, by Hertz Rental Car Company. Hertz tapped TagTeam Creative to increase usage and generate revenue of the NeverLost OTP/ANS.
SOLUTION: Frankly, We were way ahead of the market here. Among other features, we developed “near me” pop up pins that displayed popular stores and restaurants nearby the vehicle. We also monetized the app by leveraging the Neverlost GPS platform and screen for advertising.
RESULTS: Ultimately, Hertz succumbed to the pressures of their legal team and did not implement the new features for fear of being sued by distracted drivers – missing a huge financial opportunity.
ABOUT TAG TEAM CREATIVE
TagTeam Creative Advertising Agency and Web Design Firm in Dallas is lead by a team of highly experienced and effective advertising veterans who want to work with friendly people and socially conscious companies to produce profitable marketing campaigns, give back to the community, then go outside and play with their friends and families. We’re picky about with whom we work, but if you are passionate about your business, considerate of the world around you and, want to provide for a better life, give us a call. It sounds like we would work well together.